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Founded in 2009, the American Golf Industry Coalition is a partnership among golf's leading organizations to promote and advocate for the collective interests of the sport by:

  • Advocating for legislative and regulatory issues of importance

  • Facilitating the industry's diversity, equity and inclusion efforts. More specifically, the golf industry's DE&I initiative known as Make Golf Your Thing.

In each area of emphasis, the coalition unites the golf industry in pursuit of goals designed to enhance the vitality and diversity of the recreational and business entities of the sport. We serve as a banner under which collaborative issues can be addressed when it’s clear that one collective voice is better than an individual's.


In 2020, the golf industry united together to address two simultaneous opportunities -  how to bring greater diversity to our sport and how to build on the momentum that golf has experienced since the pandemic began.

Launched in 2021, Make Golf Your Thing consists of six cross-industry work groups which collaboratively advance golf's diversity, equity and inclusion. 

The American Golf Industry Coalition (formerly "We Are Golf") emphasizes initiatives focused on golf's diversity, equity and inclusion efforts, contributions to the economy (local and national), health and wellness benefits, charitable giving, as well as environmental and sustainability initiatives.

The organization unites the golf industry in pursuit of goals designed to enhance the vitality and diversity of both the business and recreational levels of the sport.  

The coalition is a division of the World Golf Foundation.

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