WHAT IS MAKE GOLF YOUR THING?
The Golf Industry's DEI Initiative
Make Golf Your Thing is a collaborative effort that reflects the industry’s commitment to making the sport more diverse, equitable and inclusive. This multi-faceted, multi-year movement intentionally works to invite more people to golf from all backgrounds, identities and abilities, whether you are playing, building a career or doing business with the industry.
THREE AREAS OF FOCUS
MAKE GOLF YOUR GAME
Enhancing the game for all.
Players of all backgrounds, identities and abilities are encouraged to play the game and make golf their own. By providing grants to grassroots organizations reaching diverse adults and kids from diverse backgrounds, targeted marketing campaigns and offering a robust program directory for newcomers looking to play, the game is more accessible than ever.
Make Golf Your Thing has provided more than $1.8M in funding to grassroots organizations across the United States through 2023, with more to come in 2024.
MAKE GOLF YOUR CAREER
Attracting diverse talent and creating inclusive workplaces.
With the help of an industry-wide job board, inviting people from different backgrounds and experiences to work in golf is at the forefront of this career initiative. In addition to providing access to jobs across the industry, “My Journey Golf” provides a deeper look at the pathways to specific careers in golf. By offering an HR toolkit with policies intended to ensure the workplace is inclusive, employers can also help retain a diverse workforce.
Creating inclusive work environments is key to the industry’s future.
MAKE GOLF YOUR BUSINESS
Further diversifying the vendors and suppliers equipping the $102 billion golf industry.
Inclusive procurement practices are the fuel for the business side of the industry. Working together to source goods from businesses owned by minorities, women, LGBTQ+ individuals, Veterans, and those with disabilities helps create a more inclusive sport in every regard.
Ensuring inclusive procurement practices strengthens the golf industry and its future in many ways.