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WHAT IS MAKE GOLF YOUR THING?

An industry movement to accelerate golf's evolution

Make Golf Your Thing is a movement that reflects the industry’s commitment to making the sport more accessible and welcoming to all. This multi-faceted, multi-year initiative intentionally works to invite people from all backgrounds and abilities to engage with golf.

THREE AREAS OF FOCUS

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MAKE GOLF YOUR GAME

Enhancing the game for everyone.

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Players of all backgrounds, experiences and abilities are encouraged to play the game and make golf their own. By providing grants to grassroots organizations reaching new audiences, creating targeted outreach campaigns and an invitation for newcomers, the game is more accessible than ever.

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Make Golf Your Thing has provided more than $2.5M in funding to grassroots organizations across the United States since 2021, 

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MAKE GOLF YOUR CAREER

Broadening the talent pool and strengthening our workplaces.

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With the help of an industry-wide job board, attracting people from varied backgrounds and experiences to work in golf is at the forefront of Make Golf Your Career. The industry is building relationships and expanding opportunities through partnership events at historically black colleges and universities (HBCUs). Practical resources, toolkits and education are available to help organizations create innovative and positive workplaces where everyone can thrive.

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MAKE GOLF YOUR BUSINESS

Expanding the vendor and supplier network equipping
the $102 billion golf industry.

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Strategic procurement practices fuel innovation on the business side of the industry. Working together to source goods from a wide range of businesses, including those owned by underrepresented groups, veterans, and people with disabilities creates a stronger, more vibrant sport ecosystem.

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©2025 by American Golf Industry Coalition

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