Rebranded: American Golf Industry Coalition

Updated: Jun 14

Rebranded ‘American Golf Industry Coalition’ Focused on Addressing

Golf’s Collective Priorities, Led by Make Golf Your Thing DEI Initiative


ST. AUGUSTINE, Fla. (Jan. 24, 2022) – Today, the organization formerly known as “We Are Golf” announced that it has rebranded as the American Golf Industry Coalition. Representing a partnership among golf’s leading organizations, the coalition is committed to addressing the collective interests of the industry.


A primary area of focus centers around helping to facilitate the industry’s diversity, equity and inclusion initiative, known as Make Golf Your Thing. Through those efforts, the coalition also provides support to the six cross-industry work groups dedicated to making golf accessible to all (education & skill development, talent acquisition, procurement, human resources, youth & adult player development, and marketing/communications). Additionally, the coalition contributes to advocacy efforts for legislative and regulatory issues of importance to the industry.


“The golf industry is comprised of more than two million people who wake up every day giving their all to a game that is growing and evolving,” said Rhett Evans, Chairman, American Golf Industry Coalition Executive Leadership Committee & CEO, Golf Course Superintendents Association of America. “I am proud of the platform and vision the newly-branded coalition provides for addressing golf’s collective issues on behalf of the industry it represents.”


For more than a dozen years since its founding, the American Golf Industry Coalition has become a banner under which golf’s collective priorities can be addressed. The coalition assembles industry representatives annually in Washington, D.C., to meet with elected officials and advocate on behalf of golf’s $84 billion economy, $4 billion in charitable impact, and two million jobs throughout the U.S. The industry came together virtually for ‘National Golf Day’ in 2021 due to the coronavirus, and details on 2022 National Golf Day will be made available soon.


The coalition also works to amplify tangible examples of key initiatives at both the grassroots and industry workforce level and advocate in support of issues that impact the industry at the state and federal level.


About the American Golf Industry Coalition

The American Golf Industry Coalition (formerly “We Are Golf”) advocates on behalf of golf’s diversity, equity and inclusion efforts; environmental and sustainability initiatives; contributions to the economy (local and national); health and wellness benefits, as well as charitable giving. The organization unites the golf industry in pursuit of goals designed to enhance the vitality and diversity of both the business and recreational levels of the sport. The American Golf Industry Coalition is a division of the World Golf Foundation.



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